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Bonge donated €18,775 to the #MEIDÄNMERI campaign
#MEIDÄNMERI #OURSEA - THE RESULTS OF THE CAMPAIGN ARE CLEAR
The year 2020 was the Moomins' jubilee year, when it had passed 75 years since the publication of Tove Jansson's first Moomin story, Moomin and the Great Flood . In honor of this, Moomin Characters and the John Nurminen Foundation organized the #meidänmeri #oursea campaign, the goal of which was to raise over one million euros for the Baltic Sea.
SIGG has been manufacturing reusable drinking bottles since 1908, and we at Bonge have for the last 30 years focused on replacing disposable drinking bottles in a country where the tap water is the cleanest and best in the world. SIGG Finland / Bonge Oy was among the first to join the campaign with enthusiasm, and our goal was to collect as much money as possible for the donation pot with two with a charity bottle.
We have had the Baltic Sea as a charity target before and this campaign was a natural continuation of this long-term work. The idea to produce a special collection of unbreakable sunglasses for the same campaign with gloryfy also came quickly. This is how the unique gloryfy x Moomin #oursea lifestyle collection was born, where €10 per sold glass of each product was donated to the campaign.
The collection started quickly. All our dealers were enthusiastic about it and the reception for the bottles and glasses was great. The year 2020 will go down in history as an exceptional year due to the Covid epidemic, and it also had an impact on the campaign, which was decided to continue for half a year. The official part of the campaign ended on 31 July 2021.
Even though it was a difficult year for everyone, we are very happy that people are interested in the topic of the well-being of the Baltic Sea and that the campaign was successfully completed. The donation pot for the entire campaign rose to over one million euros and
we are proud to announce that
THE TOTAL DONATION AMOUNT OF BONGE OY, OR SIGG FINLAND / GLORYFY NORDICS AT THIS STAGE WAS ALREADY
€18,775
WE THANK ALL OF OUR DEALERS WHO PARTICIPATED AND, FIRST OF ALL, THE CONSUMERS WHO WERE INTERESTED IN THE SUBJECT AND PURCHASED THE PRODUCT!
For us, the campaign will continue until the last bottles and glasses have been sold and we will continue to donate €5 per bottle sold and €10 per sunglasses sold to the #meidänmeri campaign.
